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that they give off meaning and feelings. This is also true with
the printing systems.
The two common color printing systems used in printing services
are Pantone and CMYK. Let us tackle them one by one.
Pantone Matching System (PMS), Spot color or Pantone color is a
color system based on a set of inks which are mixed to produce
solid colors. These colors are now used in printing your job
order. The colors here are mixed prior to mixing thus, they are
more accurate and consistent all throughout the printing job.
Also, Pantone colors can be 'screened'. This means that fewer
dots of color are used per inch therefore, the color emerge
lighter. Pantone colors are indispensable when it comes to
logos, stationery packages and the likes. This is especially
true if the customer is interested in exacting the accurate
color in the original image.
The use of Pantone colors in printing services is expensive
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compared to CMYK. This is the reason why the use of Pantone
colors is limited up to three colors only. However, Pantone
colors on your logo, graphics or your corporate color ensures
that exact colors can be yielded.
Cyan, magenta, yellow and black (CMYK) colors also known as 4
color printing or process color printing uses the four ink
colors in order to yield tiny dots referred to as screen or line
screen. These dots contain tiny rainbow of colors. This is the
reason why it can produce a full range of color. Thus, when your
printing needs demand a wider color application, you can opt for
4 color printing.
4 color printing services is less expensive than Pantone color
printing. If you further want lesser expense then go for CMYK
digital printing instead of 4 color printing. Nonetheless, the
colors, thickness of paper and types in digital printing are
oftentimes limited. They are dependent on the printing machine's
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capabilities and specifications.
A word of caution in using 4 color printing: Do not expect to
yield metallics and very bright colors. Most often than not,
these colors vary depending on the printer's range, calibration
and colors to be printed. Moreover, color accuracy may not be
that exact. To expand the range of colors, use Pantone colors
alternatively or go for a six or seven color printing. That way,
you are not that limited in the choice of printing colors.
About the author:
Please visit Four Color Printing Services site at
http://www.4colorprintingservices.com for comments and inquiries
regarding this article.
Maricon Williams4 Color Printing and Pantone
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